Some football teams are founded by corporations and this post reveals a couple of them.
When creating a company, not many people would have founding a football club within their business plan, yet it is an effective way to gain a loyal following and inadvertent advertising. Bayer 04 Leverkusen is a German football team that was established by the firm within its name, who are still the owners to this day. The pharmaceutical brand is still the chief share holder of the football club, with Werner Baumann at the helm of the company. It is far more common for a corporation to buy a football club rather than found one. It might be an unique business opportunity to buy a football club since they are a huge source of income, although they are of course very expensive to purchase. The revenue created through ticket, shirt and player deals is immense, even in comparison to the income of these big corporate owners. Injecting money into a club can win over the support of the fanbase and highlight your company to the sporting world in general.
The way in which football teams are created are many, however some were founded by firms or companies. Many clubs have cities or communities associated with their
formation, but there are a few that are formed by a business. These may have been small businesses when they created the football teams, but they are today giants in the world of business. PSV, a member of the ‘big three’ in the Dutch league, was built by a Dutch tech leader with current Chief Executive Officer Frans van Houten. What was just a social idea for a company, is today definitely a profitable business idea. When they created the club over a century back, they would certainly not have envisioned how large, lucrative and successful the football team they created would develop into.
In the French Ligue 1, AS Saint-Etienne was created by one of the most popular supermarket and retailer firms in France, which is now managed by Jean-Charles Naouri. What began as a small business idea in the late 19th century, is today one of the biggest businesses in France. The football club has developed in a similar fashion; having won ten league titles and finishing 2nd in the European cup, they are among the biggest clubs in France. The club and firm have become less interconnected over time, therefore the only link they now have is their historical connections and founders. The unique business idea to form a football team is limited to a few firms, as most teams are established through communities or other sociable groups. There are a smattering of clubs that have been created in the last few decades, which triggers a disturbance amidst the football traditionalists, although countless other lovers welcome the fresh challenge.